A household's protected assets — SUV, boat, motorcycle and RV — at dusk
The ownership connection

Acquire theownership layerbehind every protectionrelationship.

Safe-Guard already protects customers across Auto, Marine, Powersports and RV. Throughline creates the continuous digital ownership experience that connects those products, records, claims, service events and renewal opportunities — after the transaction.

01 / 07
02The relationship breaks

Safe-Guard protects the sale.Then the signal goes dark.

Auto · Marine · Powersports · RVAt the point of sale
Auto asset
Auto
  • Vehicle Service Protection
  • GAP
  • Prepaid Maintenance
Marine asset
Marine
  • Mechanical Protection
  • GAP
  • Roadside
Powersports asset
Powersports
  • Service Protection
  • GAP
  • Maintenance
RV asset
RV
  • Service Protection
  • GAP
  • Roadside

The protection portfolio is broad. The post-sale ownership experience is the missing common layer — every asset leaves the owner holding one unanswered question.

02
03Experience the ownership model

The asset changes.The ownership model does not.

Autochanges
Protection
Record
Event
Intelligence
Actionconstant

Pick an asset, then explore what it protects and what happens in an incident. The asset at the center changes — but the same model resolves protection, record, event, intelligence and the single right next action every time.

This is the real product surface, not a diagram. Switch modes to Coverage, areas, or What If? to simulate an incident.

Throughline · Protection Map

2024 Lexus RX 350

38,400 mi

Highlighted areas show where protection may relate. Final coverage depends on the agreement and incident details.

Tire & wheel

Confirmed

All four wheels and tires

On file

RoadGuard · exp. 2028

Recommended next step

On file and verified. Nothing needed right now.

03
04The continuous relationship

The sale closes.

Throughline

Every protection, term and receipt is captured into one ownership record.

The relationship shouldn't end at the sale. One signal, unbroken, from purchase through every renewal.

04
05Portfolio intelligence

One owner record becomes portfolio intelligence.

ThroughlineOwnership record

Kenneth S.

Record #TL-4471 · 3 assets

KS
BMW X7

BMW X7 · xDrive40i

12,450 mi · 8 active protections

Needs attention

Open claim · wheel & tire

Documents

3 of 5 collected

Next service

Inspection · 15,000 mi

Protection expires

Jun 2027

Windshield protection not recorded. A gap surfaced from the record — before an incident, not during a claim.

1 owner

Throughline understands the complete ownership relationship.

05
06One core · a native OEM experience

The same platformbecomes a native BMW experience.

Throughline

One ownership record, one intelligence core — configured into a fully branded partner experience.

ThroughlineBMW
app.throughline.io/ownership
ThroughlineBMWBMW OwnershipOwner Portal
KS

Good morning, Kenneth.

4 items need your attention across your Throughline ownership.

Ask ThomasProtection Map

Upload two photos and the repair estimate to continue your claim.

Open claim · 2 documents still needed · BMW X7

My Assets

3 vehicles · 18 active protections · 4 need attention

BMW X7Needs attention

BMW X7

xDrive40i · 12,450 mi

88
/100 ready
8
active
1
to review

Open claim · wheel & tire damage

BMW i7Active

BMW i7

xDrive60 · 8,220 mi

96
/100 ready
6
active

Inspection due at 15,000 mi

BMW 5 SeriesNeeds attention

BMW 5 Series

M Sport · 41,880 mi

62
/100 ready
4
active
2
to review

Service contract expires Jun 2027

Needs your attention

4 items

Across your garage

Listed in full below

Claim status

2 documents needed

BMW X7

Wheel and tire damage from road debris

Next service

Service overdue

BMW 5 Series

Annual inspection and oil service

Protection expires

Jun 2027

BMW 5 Series

Extended Service Contract — Gold

Needs your attention
2 documents still needed for your claimBMW X7 · photos and repair estimate
Annual inspection is overdueBMW 5 Series · passed 40,000 mi
Tire & Wheel has expiredBMW 5 Series · ended Jun 2026
Claim preparation

BMW X7

Incident dated May 12, 2027

3 of 5 documents collected60%
Incident date
May 12, 2027
Mileage
12,450 mi
Throughline Intelligence

What Throughline found

3 of 5 documents are on file for this claim.

Why it matters

The remaining photos and estimate are what Throughline Support asks for next.

What to do next

Upload them to keep the claim moving.

Ask Thomas
Same owner record.Same intelligence core.Native BMW ownership experience.

The experience inherits Throughline's intelligence

One question. Three tools working as one.

BMW X7 · xDrive40i · 12,450 mi · 8 active
Step 1 · Protection Map

Establishes the protection state

WindshieldDedicated: Not recorded

Comprehensive insurance may apply, subject to policy terms and deductible

Step 2 · Garage Intelligence

Adds ownership context

1 protection opportunity identified

  • BMW X7 · 8 active protections on file
  • No dedicated windshield or glass protection recorded
  • Linked comprehensive insurance may apply, subject to deductible
Step 3 · Ask BMW Concierge

Synthesises & recommends

Am I protected if my windshield is damaged?

  • No dedicated windshield protection is currently recorded in your ownership record.
  • Your comprehensive insurance may apply depending on your policy and deductible.
  • A dedicated, eligible windshield protection product could address the identified gap.

Understand one owner → scale contextual intelligence

1

owner · one contextually relevant protection opportunity

100K

connected owners · repeated lifecycle & protection opportunities

1M

connected owners · portfolio-scale opportunity

One relevant need, repeated across a connected portfolio, becomes recurring platform revenue and broader portfolio value.

Illustrative BMW-branded ownership concept created to demonstrate Throughline’s white-label capability. No affiliation, endorsement, partnership, customer relationship, or existing deployment is implied.

06
07The business case

Every connected owner is recurring embedded value.

Projected annual recurring value
$30M

2.5M owners × $1.00 / month × 12 · $2.5M monthly

2.5M
$1.00/mo
Compounding portfolio effects
Upcoming expirationsProtection gapsMissing evidenceAttachment opportunitiesService momentsChurn riskRevenue forecasting
ThroughlineSafe-Guard

Acquiring Throughline lets Safe-Guard own the ownership layer — the platform every protected asset flows through.

own the ownership relationshiplaunch protection in any categoryrender a native experience for every partneract on portfolio intelligence across the book

Throughline × Safe-Guard

07